Becoming An Instant Copywriting Genius

Copywriting Genius"


Copywriting is the ONE skill that will
turn words into cash, and it's really
the one thing you must learn if you're
thinking of selling anything at all.

From traditional direct mail and now to
the internet, the power of words has
already made millionaires out of
ordinary folks like you and me!

Successful copywriters know this.
That's why they charge exorbitant fees
for their services, which will no doubt
still be money well invested.

The good news is, you can have this
power too. You can write your own sales-
pulling copy everytime - if you know
the 'tricks'.

Well read on and I'll reveal to you 3
jealously-guarded tips that can turn
you into a copywriting genius quickly...

(1) Start A Sales Letter 'Swipe File'

Simply start collecting winning sales
letters AND emails into a 'swipe file'
that you can refer to for :

* Your own education

* As an 'idea generator' for your copy

* As inspiration and motivation

You'll find this 'swipe file'
invaluable to writing your own killer
copy. Successful copywriters literally
swear by this method in creating
awesome sales letters.

(2) Write As If You're Your Own Prospect

The real secret to copywriting genius
is to get into your propect's mind and
encourage action at will.

And the best way to do this is by
becoming your prospects!

Write your copy from their view and put
yourself in their shoes. Think like
them and you'll build a subconscious
rapport that wins them over.

Throughout

your copy, ask questions
they would ask.

Write from the heart and answer these
questions.

Ask yourself too : "would YOU buy this
product yourself if you're reading the
copy you wrote?"

Identifying with your prospects must
begin right from the headline down to
the final P.S.

(3) Create The Achieved End Results

Here's a tip that works like crazy.

Create the actual OR perceived end
results write at the beginning of your
copy. Give specific details. Continue to
emphasize these results and benefits
throughout your letter.

Give a 'tangible' feel to what can be
achieve IF they buy, and what they'll
lose if they don't.

A simple example...

Don't write : "You'll receive unlimited
traffic to your website everyday!"

So? What does that achieve?

Write instead : "Generate 1000% more
traffic, subscribers AND sales with
less than 5 minutes work!"

This shows the end results more clearly.

Copywriting's easy if you know the
right techniques.

Apply the above 3 tips and you'll be
improving your own copy quickly ...
without spending hundreds of dollars or
hours on copywriting courses or ebooks.
Try it.

About the Author

****************************************
Copyright (c) By Ewen Chia
Finally! Discover Web Marketing Secrets,
Tips And Resources In Less Than 30
Seconds And Without Spending A Single
Cent!
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--> P.S. More hard-hitting articles
can be found at
http://www.EzineArticle.com

 

extra mile

can do with language. Like using special
terms or jargon used exclusively within a specific marketing niche.
Customers know immediately if you're "one of them." Jargon and
specialized knowledge help give them the clue for that.

There’s an awful lot you can do. And you’re really only limited
by that internal editor/critic. So the sooner you throw that
critic out the door, the better.

Also, when writing like you talk, you need to be able to keep a
warm tone. One way it’s put by sales professionals is to imagine
that you’re making “a referral to a friend” rather than making
“a sales pitch to a customer.” The examples you’ll usually hear
copywriting educators use for this are the kitchen table
conversation or the barstool conversation.

The best way to develop this warm tone is through identification.

Getting to really know your target market (or “tarket”, as
Lorrie Morgen-Ferrero calls it) allows you to identify
first-hand with their hopes, dreams, wants, and needs. This
comes from study and research, although a certain amount of
intuition comes in handy too.

You really do need to be able to put yourself into your
customer’s shoes in order to be a good salesperson, whether in
print or face-to-face. As the old saying goes, “Become your
customer.” They need to become real in your mind -- as real as
that person sitting across the kitchen table.

There are plenty of ways to identify with your customer or
prospect. Reading the trade journals or magazines they read is a
good place to start.

But what this skill really amounts to is empathy. Identification
and empathy are two peas in the pod.

In business, you develop empathy simply by putting your customer
first. By actually caring about your customer and making it your
avowed goal to help them. By going the extra mile to find out
what it is that keeps them awake at night. By becoming obsessed
(in a good way) with bringing them a product that will solve a
problem and make their life easier.

And by listening.

How do you listen to your customer when they're not there? The same
way you would if they were there. By asking a question. And then
listening for the answer. From inside you.

Whenever you write sales copy, you need to continually ask "So
what?" after every single sentence you write. The person sitting
across the kitchen table or next to you at the bar is a skeptic.
Which is normal and healthy!

By keeping your customer's possible objections in mind every
single minute you write, you establish a kind of dialogue. And
that's when your customer will really get pulled into your copy.
That's when they'll say, "Hey, she's talking to me!"

You'll be getting that empathy. And with it will come that warm,
familiar tone.

So practice writing like you talk, keeping in mind that you want
to be informal and familiar. Get to know your customer better so
you can identify better with them and build empathy.

Eventually you'll get "over the hump" and your "right" voice will
start to come naturally.

And that's when you'll start to see a steep rise in your sales
numbers!

About the Author

Bruce Carlson is a freelance writer and educator living in Finland. Visit his website at www.dynamic-copywriting.com and sign up for his fr.ee newsletter The Dynamic Copywriter!

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